Augmented reality (AR) has the potential to revolutionize our lives, but are we there yet? Will and Brandt are excited to see how revolutionary AR will be for events.
In today’s episode, Will Curran and Brandt Krueger discuss AR for events. Together, they are exploring how AR for events can change the way people interact with each other and with their locations. Will and Brandt look beyond the flashy screen-based AR and focus on what they hope to see, problems that may arise, and what might be around the corner in AR technology.

AR can improve instant translation

Will starts today’s topic by taking us back to Google’s IO conference. “Exciting news for me was the augmented reality glasses that Google Translate offers. You are planning a Google Glass-level translation, which is not only a verbal translation, but also shows text on your glasses what the other person is saying, “he explains.

“At the moment, many of our clients are investing money in translations, but imagine if everyone already had this,” Will continues. “If Google can create a product with text at the bottom, I think we’re only two or three years away from going mainstream.”

Brandt adds that Google is excellent at showing potential for products in the future. “Even if you go back to Google Glass, you really see the potential,” he says. “I remember stopping by a booth at a previous Imex event and showing them how to use Google Glass to see incoming comments. That was one of the first real events I saw. It stimulated my way of thinking.”

Navigation and wayfinding with AR

When Brandt saw how Google Glass used AR for events, he figured out how we can use AR for wayfinding. “I’m thinking about being able to use the same navigation technology and apply it to an exhibition space,” says Brandt. “For example, if you are currently at booth 972 and have an appointment at booth 101, what is the fastest way to get from here to there? We can see where this technology can be applied to events.”

With AR, you can also create added value that goes beyond simple navigation. “The ability to access things that are not there, such as viewpoints or interesting comments about the location, creates a lot of potential for signage, sightseeing, trivia, trivia and digital tasks,” adds Brandt.

Using AR can improve the relationship between speaker and audience

AR for events can also significantly change the way presenters and event planners interact with attendees.

“How do you really get in touch with virtual and personal target groups?”ask Will. “AR would be a big leap forward. One of the biggest problems for a presenter trying to watch comments is looking at a monitor under the stage or holding an iPad in his arm. One takes away your eye contact and the other is the most uncomfortable thing ever,” he says. AR can address these challenges while increasing audience participation.

“I also think about the disadvantage that the audience can see these comments while they are still participating. I think of these types of connections that subtly remind you that there is a virtual audience, “Will continues. “The AR would allow this visualization of this audience.”

AR can help planners and locations

Brandt branches off from the visualization of the audience and leads us to the visualization of current locations. “I’m thinking of on-site visits,” he says. “Wouldn’t it be great, in addition to the body tour, to see what the venue looks like in theater style, in rounds, or to drop your actual design in the blink of an eye? Being able to do this before setting everything up is a huge time saver and a selling point for the venue.”

Brandt continues: “As an AV nerd, I want to know where all the power drops and rigging points are. Being able to have that overlay is the biggest part of the real power of AR. Everyone is so caught up in virtual reality, but there is so much power in the superimposition of reality that I think it will really surprise people when it takes effect.”

Communication and networking

In the next topic, Will mentions the enormous potential for new communication methods that AR brings with it for the event industry.

Brandt gives an example from an Imex event two years ago: “Virtual Help Desk showed personalization technology, where different things were displayed on the screen depending on how you answered questions during registration.”This type of integration offers every visitor a unique, tailor-made experience.

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“I’ve also been thinking about how AR is changing networks,” Will adds. “When we get to the point where the data is safe enough, imagine if I could look at Brandt and instead of an ID with “Brandt”all his information will appear. You can fit much more information into it than on a badge.”

Brandt agrees, but highlights the privacy issues associated with this type of technology. “It will take a while. Not because of technology, but because of social norms. I can’t wait for this to happen, but I know we have to figure it out.”

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