The online world is full of distractions. Whether you’re responding to emails, scrolling through Facebook, or watching videos on YouTube, all of these distractions are just a click away.
It is understandable that virtual events have a lot of competition, and as a result, many of us are wondering: “Is it really possible to keep participants involved in virtual events?”
With a little creativity and good event technology, the answer is a resounding yes. This is an opportunity to completely reshape audience engagement while expanding your audience.
To take advantage of this opportunity, here are five simple but powerful ideas to get your attendees in the zone at your next event.

Ask a lot of questions

To understand engagement, you need to put yourself in the shoes of your participants. You will be sitting at home, with all kinds of distractions around you. Compared to a live venue, you can understand how easy it is for attendees to feel completely disconnected from the event.

To really change this, you need to communicate with your attendees and make them feel like they are at the event with you. Ask lots of questions, and no, they don’t have to be complicated. The simpler, the better.

What’s your opinion? What would you do? How would you change that? These are some of the open-ended questions that encourage your participants to think critically and actively participate.
When participants answer these questions with good answers, they know they are engaged with their content. Asking lots of questions adds a personal touch and always encourages participation.

Encourage participants to ask questions and read these questions

Communication is two-way, so a good conversation should always strike a balance between talking and communicating. We just discussed how to interact with the participants, so now it’s time to flip the equation and see how the participants interact with you.

It’s actually much easier to get your visitors to interact at a virtual event than you might expect. If you’re just attending the event, you’re already showing serious interest, so once you’re at the event, it’s time to bring this into interaction.

The best way to do this is with the live chat feature, which should accompany almost all of your event Sessions. To make the most of it, you need to make sure moderators can lead the conversation. This way you make sure that the participants get the most out of the session they attend.

Tip: Do some homework beforehand by identifying a lot of prompts and questions so that the conversation flows and the participants can be part of the event.

Make it interactive
There’s no reason why a virtual event can’t be interactive, especially if you rethink the first word. Technology is literally the be-all and end-all of a virtual event, and even better, it’s a great tool to encourage participation and engagement.

Surveys, chats, and quizzes are just some of the ways you can overcome the barriers between you and your audience. Best of all, all these interactive features give you real-time results.
With real-time responses, you can see what works and what doesn’t and how engaged your participants are. This allows you to monitor the conversation along with what your participants want to hear.

Make it fun

Adding fun elements during the event is a sure way to increase engagement. Here, too, there are many options. The most popular is gamification through techniques such as trivia, quizzes and content. To go one step further, you can also add prizes to encourage participation.

In addition to gamification, live experiences such as a yoga session, a cooking class or even a live music performance are another good aspect that you can take advantage of. This will give your participants a great opportunity to participate in something new and at the same time break down barriers between each other.

Multiple breaks and very short sessions

Create small content to take into account the attention span of your participants. Simplicity is key here, so go through your event agenda and figure out how to get your content into digestible chunks. This can mean sharing one important message per slide in a presentation or providing your attendees with a live experience.

Whatever you choose, always make sure you interrupt the session by asking a question, adding a survey, or taking a coffee break. In this way, you give participants much more time to process the content offered without forcing them to do so.

This is important because if you offer a lot of breaks, you will reduce the chances of your participants taking breaks on their own initiative.

Last thoughts

With a little creativity and good event technology, there are many ways to keep your attendees busy. This is a fantastic opportunity to completely reshape audience engagement while expanding your audience. Put yourself in the shoes of your participants and create a perfect environment.

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